Wednesday, August 28, 2013

Definition of Brand and Branding

What Is "Brand" in the Context of a Professional or a Person?

  • It is a specific promise or a specific set of promises. 
  • You make these promises as a professional (of any field) or as an individual person.
  • You make the particular promise(s) to others. In case of a professional the promise(s) relate to his/her customers or potential customers or clients.
  • The promises signify your class identity and the kind of benefits you can deliver to others/customers.
  • These promises or what we now call as "brand" creates an image of you as a person or professional (or both) on the other people/customers you deal with. 
  • If you live up to your promise(s) in each one of your dealings with your customers or the persons you come in contact with, your brand image gets strengthened in their minds. This in turn helps the word of mouth publicity about you. 
  • Once your brand gets established and gets known, you become the preferred person or preferred professional in the minds of a large mass of people/customers and they believe that you alone can address their needs the best. Your positive image gets associated with some particular class of activities in their minds- the activities where you have promised and where you have lived up to your promise(s).

What Is "Branding" in the Context of a Professional or a Person?

  • Branding is a process.
  • Branding is the process of creating your brand or brand image in minds of those for whom you wish to create the intended image.
  • The process over a period of time creates sets of specific perceptions about you in the minds of others (specifically the customers or clients, in case you are a professional). 
  • The process facilitates easy recall of you by your existing or potential customers/clients when they are looking out for certain benefits or solutions that you alone can give in the best possible manner.

Related Articles on Professional Branding

1. Professional Branding: Start Your Branding Journey Now http://professional-branding.blogspot.com/2013/08/professional-branding-start-your.html


3. Definition of "Brand" and "Branding" in the Context of a Professional or a Person" http://professional-branding.blogspot.com/2013/08/definition-of-brand-and-branding.html

Friday, August 23, 2013

What Is a Brand?

Origin of Branding

In the olden days, branding was used to distinguish one person's cattle or animal from that of another person. It was done by stamping or burning a unique symbol on the animal's skin by a hot iron. This symbol was the distinguishing feature to identify or link the animal or set of animals to its owner. It was the mark of ownership.

The concept of branding was later used in commerce, industry and business for marketing, advertising and selling the products. Manufacturers, marketers and sellers started differentiating their product offerings by making promises to their potential and existing customers by proclaiming and making the customers aware that their products had uniquely beneficial features as compared to their competitors. These efforts were targeted in etching in customers' mind an association of those promised unique characteristics exclusively with their products.

Branding Extended

As the businessmen, marketers and professionals in variety of fields saw the advantages of branding, they did not limit it only to the products and started applying it in many territories. The concept of branding got extended to many things in due course of time. In modern times branding is done for:

  • Products
  • Services
  • Businesses/Corporations
  • Non-profit organizations
  • Cities/States/Countries
  • Political Parties
  • Governments
  • Persons
  • Professionals of all the fields
  • Celebrities/Personalities

Our Focus

In our articles here, we will concentrate on the topic of brands, branding and brand management related to persons and professionals.

Stay with us for the next post.

Related Articles on Professional Branding

1. Professional Branding: Start Your Branding Journey Now http://professional-branding.blogspot.com/2013/08/professional-branding-start-your.html


3. Definition of "Brand" and "Branding" in the Context of a Professional or a Person" http://professional-branding.blogspot.com/2013/08/definition-of-brand-and-branding.html

Wednesday, August 21, 2013

Professional Branding: Start Your Branding Journey Now

Answer the following questions before we proceed:

  • Do you wish to contribute meaningfully to self, your family, your chosen profession and the society at large to your fullest potential most effectively?
  • Do you want to make a mark, leave your imprint and make a positive impact in your and others' lives in differentiating ways?
  • Do you wish to become a much (or even most) sought after professional?
  • Are you interested in ever increasing your value as a professional (as a person)?
  • Do you wish to be meaningfully busy in your professional and personal life?

If your answer to these questions is an unhesitating "yes" then you need to go ahead pursuing the articles that will be published here from time to time. Those articles will describe how to fulfill your above-mentioned goals.

The entire crux of all the articles will be: "branding", "professional branding",  "personal branding", "brand you"/"brand me" and "brand management".

So, your branding journey starts now.

Stay tuned.

Related Articles on Professional Branding

1. Professional Branding: Start Your Branding Journey Now http://professional-branding.blogspot.com/2013/08/professional-branding-start-your.html


3. Definition of "Brand" and "Branding" in the Context of a Professional or a Person" http://professional-branding.blogspot.com/2013/08/definition-of-brand-and-branding.html